Make It Better

Future friendly design

Future friendly design

The web is no longer one-dimensional. It consists of a plethora of devices, including smartphones, dumbphones, e-readers, tablets, netbooks, notebooks, desktops, game consoles, tvs and more.This is just the beginning. There’s lots of known devices coming out right around the corner (Kindle Fire, web-enabled watches and more), but also tons of devices that haven’t been realized yet.

There’s no such thing as future-proof, but we can take steps to be more future-friendly.

In order to think more future-friendly, we need to reconsider the content we create and the context in which people interact with our content.

Fertilepix respects people’s time and gives them relevant, purposeful content without the extra cruft.

content

Content Strategy

Content is perfectly appropriate for users when it makes them feel like geniuses on critically important missions, offering them precisely what they need, exactly when they need it, and in just the right form.Content like water. Think of your core content as a fluid thing that gets poured into a huge number of containers.

Good content is clear – seek clarity in all things.

Good content is concise – omit needless content.

Good content is consistent.

pagespeed

Performance

Happy users
Fertilepix particularly emphasizes high performance web sites that lead to higher visitor engagement, retention and conversions.Users won’t be happy without a high-performing website. Users want something fast and easy to use.

Good performance is good design.

Webpagetest.org and Web Inspectors in the browser provide a way for you to measure performance and see what’s slowing pages down.

It is important to invest time in researching web hosting packages to make sure you get the best value for money and can achieve the performance your users demand.

Use webpagetest.org to test your site’s performance.

Google uses page speed as a ranking factor and there is a correlation between the time to first byte (TTFB) and search rankings.