Best practices of email marketing

March 25, 2015 11:03 am

  • Let your subscribers opt-in for your newsletter. Never buy third party mailing list.
  • To succeed with email lead generation, offer sign-up incentives.
  • Avoid inundating your audience with irrelevant content at all costs.
  • Delight your audience.
  • Ask yourself, “Is this something that I would want in my inbox?” If you find yourself answering anything but a resounding “yes!” then you probably shouldn’t send it.
  • Avoid broken links in your emails; make sure that you actually have pages behind your links. If you have an unsubscribe link, make sure that it works.

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