3 ways to improve your website

March 25, 2015 10:42 am

Too Much Clutter

The homepage is the first thing your visitors see on your website. You want to use this opportunity to create a killer impression on them and guarantee they continue to browse it. If your homepage looks packed and flashy like an 80’s teen magazine, your visitors might feel tempted to just walk away.

Less is really more in websites today. You can actually offer tons of great content on your website but display it in as simple and organized way as possible. Don’t use too much text, and if you want to use multiple images, go for a sliding gallery that depicts just one photo at a time.

No Call to Action

A “Call to Action” is a request from your site visitors to act, usually represented by buttons and links. Your website’s Call to Action depends on its purpose.

Do you want people to buy/ download/ register/ subscribe/ view/ share/ follow or what not? Use a Call to Action to make it crystal clear.

While humor and wit are generally a good thing in online content, with the Call to Action you want to keep it as simple and straightforward as possible. Remember, the goal here is to get them to take action!

Navigation

This mistake happens when visitors come to your site and don’t know where or how to find the information they need. Links are hard to find, buttons are not visible or they’re placed in the wrong spot.

There needs to be logic, intuition and a lot of common sense in how you organize your website’s navigation. You want your users to be able to find what they need in as few clicks as possible. Keep header, footer and navigation bar consistent on each page. Make sure your visitors can easily access all the pages.

Contact us to make your website beautiful on all devices.

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